About.

Driven by values of freedom, creativity, and collaboration, I help ambitious people gain clarity of mind and achieve their impossible.

Hello I’m Aimee

I believe we all have the power to design our world to be simpler, smarter, and kinder. I coach curious and ambitious humans. The ones who want to explore and thrive. The ones who love to go deeper. The ones who want to create their life and achieve real impact intentionally.

Photo of Aimee smiling wearing a knitted blue sweater.
Photo of Aimee sitting in a booth reading a newspaper in a cozy setting.
A cute Cavalier King Charles Spaniel wearing a blue harness in front of Aimee and her wife sitting in a wooden shelter.

It’s easy to fall into a life or career that seems designed by default. It feels suffocating and isolating. The dreams you have get further away from your reality. Something in you just feels off, like this is not the way it’s meant to be. This was me before I discovered my passion for coaching and took responsibility for creating the life I wanted.

In 2019 I quit a job that no longer felt aligned with my values, started a business, moved countries, became a certified Co-Active professional coach and Professional Certified Coach (PCC) and began working with creative and courageous humans.

I found my purpose. I didn’t do it alone. I found the right coaches for me, and I got the support I needed to create a life by design. I chose to live by my values, trust my decisions and stop the burnout cycle.

I get how hard it is to feel stuck and not take any action. Or how frustrating it is when you are taking lots of action and still feeling empty or directionless. It takes courage to do hard things. As a Coach, I am here to help you achieve what matters most and feels impossible. It's easier (and more fun!) to do more with someone cheering you on.

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    • 100+ sessions with leaders from big organisations like Google and government to progressive startups.

    • From 24+ countries

    • 12+ years strategic design consulting experience

    • 6+ years in leadership in culture

    • 5+ years Founder and Leadership Coach with apply design

    • 20+ year working with corporations

    • 6+ years in TV and film management experience

    • 2 years as Executive Coach with Zinc

    • 2 years Assistant Coach with Co-Active

    • Group work in team dynamics, addiction, codependency, breathwork, LGBTQIA+ and fearless living

    • Contributor in a design book for practitioners and a product design career book

    • Travelled to 40+ countries

    • Hugged an Orangutan in Indonesia, swam with great white sharks in New Zealand and sky-dived over Mexico

    • Advanced Scuba Diver and yoga-wanderer

    • Supported family and friends through mental health struggles, addiction and cancer diagnoses

    • Living by the sea with my wife Ali, and little dog Aoife

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Aimee is kind and compassionate, as well as being an astute observer. I wouldn’t hesitate to recommend her.

— Fiona, Freelancer

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Ready to start? Want to learn more about coaching and see if I’m the right Coach for you? Let’s chat!

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